Studies show that between 20 - 50% of all purchases are the direct result of Word of Mouth marketing. In contrast, less than 6% of businesses have a sound strategy to capitalise on it - leaving much of it to chance.
I help businesses that know their true impact to cultivate a strong customer community around their brand. Through a systematic, measurable approach, my clients harness the power of word of mouth to significantly grow their businesses while spending less on marketing.
We have been taught that focusing on our "features and benefits" is the best way to market our products and build profitable relationships. But what if there was a more effective strategy? A method more closely aligned with businesses that know their impact? That allowed us to build engaged fans while reducing the costs involved with that marketing? There is a way and it's time for your business to show up.
One of the keys to mastering Word of Mouth Marketing is whether you decided to take a risk and be truly remarkable. This decision requires
knowledge, planning and a desire to respond to your customer creatively. Below are the three pillars of our business that help you on that
Learn how to think about a Word of Mouth philosophy in your business, through a customised program that will leave you energised about your next marketing move.
The Word of Mouth planning process includes everything from brand virality and community building to Word of Mouth tracking and reporting.
People love talking about you already? I can help you craft unique, viral campaigns that appeal to your audience and mobilise them to be evangelists for your brand.