Creating Word of Mouth campaigns and strategies for change makers.
Are you harnessing the power of the most effective form of marketing?
Studies show that between 20 - 50% of all purchases are the direct result of Word of Mouth marketing. In contrast, less than 6% of businesses have a sound strategy to capitalise on it - leaving much of it to chance.
I help businesses that know their true impact to cultivate a strong customer community around their brand. Through a systematic, measurable approach, my clients harness the power of word of mouth to significantly grow their businesses while spending less on marketing.
Listen Carefully. Respond Creatively.
We have been taught that focusing on our "features and benefits" is the best way to market our products and build profitable relationships. But what if there was a more effective strategy? A method more closely aligned with businesses that know their impact? That allowed us to build engaged fans while reducing the costs involved with that marketing? There is a way and it's time for your business to show up.
"Since engaging with Jay, I have learnt practical, implementable science-based strategies, systems and tools that I can implement in the business. As a result, I feel more confident in how I build authentic business relationships and am able to create strategies that create trust and grow revenue."
Kylie Chown, LinkedIn Strategist
"Jay is a refreshing 'reality check' in a increasingly digital world focused on making the quickest dollar for the least amount of work and time. A great reminder that 'trust' is at the heart of building lasting relationships and being human. Jay translates this to a small business perspective especially as it relates to attracting (and retaining) quality customers and its role in making purchasing decisions."
CELIA NEWLANDS, COMMUNITY MANAGER
"Jay possesses both the listening and questioning skills, to uncover your true “why”. Then delivers sage Advice & Strategy, with heartfelt impact."
STEPHEN HALL, EPS PROPERTY GROUP
Finding unexpected answers to simple questions.
One of the keys to mastering Word of Mouth Marketing is whether you decided to take a risk and be truly remarkable. This decision
requires knowledge, planning and a desire to respond to your customer creatively. Below are the three pillars of our business that help you
on that journey.
Learn how to think about a Word of Mouth philosophy in your business, through a customised program that will leave you energised about your next marketing move.
The Word of Mouth planning process includes everything from brand virality and community building to Word of Mouth tracking and reporting.
People love talking about you already? I can help you craft unique, viral campaigns that appeal to your audience and mobilise them to be evangelists for your brand.